Fashion is all around us. There is no other way to put it. Everyone has their own fashion sense and many love to show it off. For those who don’t always love showing off their fabulous clothes, I have invented a product that will help the fashion inept people in the world. I call it “My Personal Shopper.” This is a product that shows the user different outfits they can wear using their own clothes. All the user has to do is take pictures of their items of clothing. Yes, this idea sounds like a ton of work, but don’t worry. The customer is able to lay out several different items on anywhere that is flat and take a group picture! Of course, the items will have to be under the same “category,” meaning that shirts have to stay together, and so on.
Once the customer has taken pictures of their clothes, My Personal Shopper goes to work! This hand-held gadget is no bigger than your average cell phone. It has a large screen showing you different outfits that can be put together with your own clothes. There are many different settings such as day wear, outerwear and evening wear. Another great feature is that you can select from hundreds of different clothing stores programmed into My Personal Shopper so if you like the fashions from that store, My Personal Shopper will try to put together outfits similar to those of the store! This is a very smart gadget that will help those in need of a fashion boost. This gadget is also very helpful for men who do not feel like picking out clothes to wear; My Personal Shopper does all the work for them!
My Personal Shopper is mainly targeted for women aging from 17-30. These women are typically more technologically advanced, but this does not mean that these are the only women who can use it! My Personal Shopper is very simple to use. It has a touch screen but comes with a pointer pen so it knows exactly what you are pressing. It comes with an instruction manual so anyone is capable of using the item. Advertisements will most likely be in fashion magazine and commercials on television. We do not know how popular this item will be, so we plan on advertising it in a small way at first. Teenage girls will probably be the first target mostly because they are the ones who watch the most television and read massive amounts of magazines. An idea with Facebook might come up with advertising it on the sides of the pages. We want this to be advertised for a long time. If we get to a certain selling point, then we will cut down on the ads, but for now, My Personal Shopper will be everywhere! My Personal Shopper will mainly be a North American product. Once the product starts going viral across the country, we will introduce it in Europe and other continents.
As for the commercials, we want the advertisements on television to be tasteful. We do not want it to sound like a “teen” product. The makers of My Personal Shopper want this product to attract many different people in many different age groups. We are going to limit the commercials to around 30-45 seconds; just enough to get what the product is and lure people in to loving this product. My Personal Shopper will mainly be advertised on stations where teenagers are most likely to see it, such as MTV, CW11 and ABC Family. I hope that this product will be appealing to many people across the country.
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